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You’ve probably read about emotional intelligence, artificial intelligence and intelligence quotient. Now, many experts argue that cultural intelligence is increasingly important for success in business. Cultural intelligence, or cultural quotient, refers to the...
The use advertising value equivalencies (AVEs), the much-derided PR metric, still lingers in some quarters. AVEs value media relations placements by comparing them to the cost of equivalent advertising space. PR measurement experts dismiss the metric as inaccurate and...
Talk in the U.S. of banning TikTok, the increasingly popular Chinese-owned social media app, is causing uncertainty in social media marketing. Suspecting that time is ticking away for TikTok, marketers wonder if they should cancel their PR and marketing plans on the...
Sixty-one percent of marketers claim that generating leads is their biggest challenge. With so many PR and marketing options available, it’s difficult to tell which lead-generation tactics work best and how to weave them into a successful strategy. From voice...
More businesses now use brand storytelling to gain more attention online. In brand storytelling, you create and share a message or story that connects to the target audience on an emotional level. It converts leads into customers because people see the human side of...
