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White House Doctor Sean Conley: A PR Menace

by Michael Kling | Oct 20, 2020 | Media Relations

White House doctor Sean Conley relayed information about President Donald Trump’s health to the media while he was under treatment for Covid-19. Observers say Conley’s public relations skills also need treatment. Paine Publishing named Conley its...

Communications Managers Must Emphasize Mentoring during Covid-19

by William Comcowich | Oct 19, 2020 | Public Relations

Communications Managers Must Emphasize Mentoring during Covid-19 Mentoring is more important than ever during the Covid-19 pandemic. Employees fear for their health, their jobs and long-term career prospects. Many face additional household and childcare responsibilities while schools are closed and children remain at home. Mentors...

Strategies and Tactics for Responding to Defamatory Attacks — Either Online or in the Media

by William Comcowich | Oct 16, 2020 | Online Reputation Management

Strategies and Tactics for Responding to Defamatory Attacks — Either Online or in the Media Defamatory accusations online or in the media can wreck reputations of both individuals and organizations. Such allegations, often repeated in the media and online, are far worse than complaints of mediocre products or customer services shortfalls. They can destroy...

Brands Use Innovative Marketing to Safeguard Halloween Fun

by Michael Kling | Oct 15, 2020 | Marketing

Brands Use Innovative Marketing to Safeguard Halloween Fun Local governments are discouraging trick-or-treating this Halloween due to fears of spreading Covid-19. Some parents may be unwilling to let their children walk door-to-door that night. It’s a frightening situation for confectionery producers; the holiday drives...

How Businesses Can Profit from Customers’ Growing Acceptance of Text Messages

by Michael Kling | Oct 14, 2020 | Marketing

How Businesses Can Profit from Customers’ Growing Acceptance of Text Messages Covid-19 social distancing requirements have transformed text messaging into one of the most popular B2C communications channels. According to new research from Podium, 42% of consumers surveyed said they’re more interested in texting with local businesses now...
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