by Arthur Solomon | Jan 27, 2020 | Public Relations
A formal education should be a requirement for anyone in PR, because it broadens one’s thinking, especially if they take liberal arts programs and minimize business courses. But there’s no education like actually “doing it,” as I did, tuition free, when I landed my...
by Arthur Solomon | Dec 27, 2019 | Guest Post
Few things are certain in life. But as surely as the sun rises and sets, PR blunders will occur. Below are some of what I consider the most important PR miscues of 2019. Two doozies that happened early in the year were shared by President Trump and Speaker of the...
by Arthur Solomon | Dec 11, 2019 | Guest Post
It’s that time of the year when media rehash what they believe are the biggest PR blunders of the year. As William Shakespeare wrote in Julius Caesar, “The evil that men do lives after them; the good is oft interred with their bones.” Last year, on this website I...
by Arthur Solomon | Nov 4, 2019 | Public Relations
PR practitioners can learn quite a lot by paying attention to the current political scene. Doing so provides a tuition-free course in public relations that’s not in PR communication school syllabuses. Many of the lessons apply to non-political agency PR. Below are...
by Arthur Solomon | Oct 22, 2019 | Public Relations
As a novice freelance journalist, when not on a deadline, I strived to lead with what I coined my “D” rule: Don’t Follow the Pack; look for the story behind the story. That meant when other reporters were interviewing celebrities, I would approach individuals who...
