by Arthur Solomon | Sep 3, 2019 | Guest Post
The English language has evolved over the years. Language in PR, marketing and advertising, has not always changed for the best. A few examples: Used cars have disappeared from the lexicon in the United States. Now we have “pre-owned cars” or “certified pre-owned...
by Arthur Solomon | Jun 24, 2019 | Guest Post
During my PR career, some of my clients have experienced PR crises nationally and also internationally. Despite the PR tenets that by-the-book crises communication firms advocate, the one aspect of a crisis that most bothered clients was the daily negative news...
by Arthur Solomon | May 10, 2019 | Guest Post
Some time ago, the executive vice president of a PR firm wrote an article about qualities she looks for in a new hire. The list included traits that are valued in a PR person, like being a self starter, having good people skills, being motivated, being creative, and...
by Arthur Solomon | May 2, 2019 | Guest Post
Public relations professionals can learn many PR lessons by paying attention to the political scene. My first job in PR was with a political firm, where I worked on local, statewide and presidential campaigns. During my days on the campaign trails I learned a lot of...
by Arthur Solomon | Apr 30, 2019 | Crisis Communications
Already this year, there are multiple lessons from crisis public relations situations that I doubt are taught in communications schools or at in-house agency seminars. Many lessons should be taught but are not, because they differ from crisis communications norms...
