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During her tenure as White House press secretary, Sarah Huckabee Sanders’ relationship with the media during her briefings has been less than cordial. She has been accused of berating reporters, dodging questions, giving incomplete answers, calling printed stories and...
“There’s no such thing as bad publicity” is a proverb attributed to P.T. Barnum, the famous showman and politician. (Is there a difference?) Oscar Wilde, the Irish poet and playwright, wrote, “There is only one thing in the world worse than being talked about, and...
“Timing is everything” is a quote attributed to many people but is especially relevant to comedians and PR people. (And that’s not a joke.) To those readers who are too young to remember “The George Burns & Gracie Allen” TV shows of the 1950s, I suggest watching...
In my experience, negative media coverage is what troubles clients the most during a PR crisis. Other crisis tactics are secondary, but clients embrace them because it gives the impression of limiting the crisis by using various “proven” techniques. If you think this...
Journalists know that everyone has an agenda — especially PR clients. If they didn’t, they wouldn’t hire PR consultants. To paraphrase the late, great New York Times columnist Russell Baker: Being a reporter often means being lied to. Unfortunately, PR people...
