by Arthur Solomon | Jun 4, 2018 | Guest Post
“Change” is an often used word in political campaigns. It’s also a beloved word of PR firms. In both cases, way too often, the word “change” means nothing more than running in place. A number of years before becoming a senior VP/senior counselor at Burson-Marsteller,...
by Arthur Solomon | Apr 17, 2018 | Guest Post
I’ve often been called a maverick during my PR career because of my disregard for long-established PR rules. Some agency execs were not thrilled with my disregarding the “rules of the game” tenets. Clients mostly approved. They were happy with having a person on their...
by Arthur Solomon | Feb 7, 2018 | Guest Post
Old beliefs die slowly and that’s unfortunate; many journalism and PR tenets should go the way of the horse and buggy. Practices that many PR people believe will generate positive press or protect their clients from negative coverage haven’t been true since the advent...
by Arthur Solomon | Dec 21, 2017 | Guest Post
My 2017 dossier of companies and individuals that would rather not be on a crisis PR list once again proved my decade’s long convictions: 1) that once an entity or individual has been involved in a crisis, it remains in its DNA forever and can resurface any time; 2)...
by Arthur Solomon | Dec 4, 2017 | Guest Post
The best cold weather athletes will congregate between February 9-25 in PyeongChang, South Korea, for the XXIII Olympic Winter Games. And one thing is certain: As at the 1988 Summer Games in Seoul, the athletes and the world will be in for a treat. If any country can...
