by William Comcowich | Sep 9, 2020 | Social Media Monitoring
Social media listening can benefit businesses in many different ways. Sometimes, social media impacts a business negatively, such as when consumers criticize its products or services. More importantly, however, social media listening helps guide a business to growth –...
by William Comcowich | Sep 4, 2020 | Social Media Marketing
Brands have learned that social media users love memes. Attention-grabbing images combined with a few brief humorous or clever words tend to garner high engagement and can spread widely on social media. Memes can humanize a brand, concisely summarize a complex idea,...
by William Comcowich | Sep 4, 2020 | Podcasts
With the boom in working from home this year, the many people who listened to podcasts while commuting dwindled. Despite the substantial drop in podcast listeners due to Covid-19, podcasting remains a viable PR and marketing strategy. The much-predicted popping of a...
by William Comcowich | Sep 3, 2020 | Digital Marketing
The FAQ page is one of the most useful but often neglected marketing tools. When done correctly, FAQ pages significantly improve user experience and customer satisfaction. Most consumers prefer to find answers to their questions on a company’s website rather than...
by William Comcowich | Aug 31, 2020 | Twitter
Many public relations professionals post content, retweet and reach out to journalists on Twitter, but many may not take advantage of Twitter Lists. Twitter Lists can help find essential news, monitor Twitter for potential crises, and develop relationships with...