by William Comcowich | Apr 3, 2018 | Facebook
Facebook will shut down its Partner Categories that integrate data from third-party providers into its advertising targeting. The feature allowed marketers to combine data from third-party providers with Facebook’s own data to better target audiences. While...
by William Comcowich | Apr 2, 2018 | Influencer Marketing
More companies recognize the benefits of long-term relationships with influencers. The days of one-off deals for a single post consummated with a brief email message appear to be ending. Contracts now usually last six months to a year, Jamie Lieberman, founder of law...
by William Comcowich | Mar 30, 2018 | Marketing
Many YouTube and Pinterest posts include affiliate links. Content publishers receive a commission when website visitors click on an affiliate link and purchase a product. Win-win, right? Here’s the problem: The Federal Trade Commission (FTC) places affiliate marketing...
by William Comcowich | Mar 29, 2018 | Cause Marketing
The teen-aged survivors of the Parkland high school mass shooting may have run one of the most powerful public relations campaigns ever. More than a few PR professionals are wowed by the students’ campaign on gun control. PR pros can learn some lessons from them, they...
by William Comcowich | Mar 28, 2018 | Online Reputation Management
More businesses consider online reputation management critical, a new survey reveals. More than a third of businesses (35 percent) plan to allocate more resources to online reputation management, according to a survey by Clutch, a third-party reviews website for B2B...
