by William Comcowich | Mar 21, 2018 | LinkedIn
Integrating organic (nonpaid) and paid strategies may be the secret sauce for more effective PR and marketing on LinkedIn. That’s the main message in LinkedIn’s new ebook The Secret Sauce that contains a wealth of best practices for improving PR, marketing...
by William Comcowich | Mar 21, 2018 | Facebook
PR crisis experts criticized Facebook for how it handled its recent controversy involving Cambridge Analytica. Media outlets reported that data analytics firm Cambridge Analytica harvested almost 50 million Facebook profiles and used the data to influence voters ahead...
by William Comcowich | Mar 19, 2018 | Fake News
Fake news is a worldwide problem. While Americans ponder how to limit fictional stories that masquerade as factual news, other policy makers around the world also grapple with the problem. In many instances, defining “fake news” is the first challenge....
by William Comcowich | Mar 19, 2018 | Marketing
Marketing gurus tout A/B testing as a critical tactic for improving results. Marketers frequently conduct A/B tests to find the best performing email subject lines, landing pages, advertising copy, other types content and pricing. About two-thirds of brand marketers...
by William Comcowich | Mar 16, 2018 | PR Measurement
The media annual PR salary increased from $89,000 to $95,000 last year, according to the 2018 Salary Survey from PRWeek. However, the rate of increase slowed to 6.7 percent from 10.3 percent the previous year. Median PR salary growth meaningfully outpaced inflation in...
