by William Comcowich | Feb 8, 2018 | Crisis Management
Crock-Pot’s response to its recent public relations crisis offers several lessons. Crock-Pot found itself in hot water after a popular television program blamed it for killing one of its characters. In a recent “This is Us” episode on NBC, a slow...
by William Comcowich | Feb 7, 2018 | Snapchat
Snapchat’s recent recovery may cause brands to reconsider the messaging and social media app for public relations and marketing purposes. Leading up to the company’s recent earnings report, some analysts predicted Snapchat would lose users and income to...
by William Comcowich | Feb 6, 2018 | Social Media Measurement
While sports commentators analyzed the Eagles’ Super Bowl victory over the Patriots, many viewers were analyzing Super Bowl television commercials. Social media measurement reveals viewers’ reactions to commercials. A survey by Burson-Marsteller’s Fan...
by William Comcowich | Feb 5, 2018 | Instagram
Instagram now allows businesses to schedule posts through third-party tools. The highly anticipated ability will make life much easier for marketers and Instagram may become an even more desirable marketing platform. Scheduling posts through third-party tools is now...
by William Comcowich | Feb 5, 2018 | Public Relations
PR may be the new lobbying. Public relations jobs in Washington, D.C., have mushroomed. The number of public relations jobs in Washington has increased by 325 percent in the last 17 years, compared to 58 percent nationwide, according to an analysis by PRUnderground,...
