by William Comcowich | Feb 1, 2018 | Facebook
Facebook’s latest algorithm tweak that places greater priority on local news could benefit local public relations. As part of its newfound desire to help society, Facebook announced it will show more stories from news sources in users’ local town or city....
by William Comcowich | Jan 30, 2018 | Influencer Marketing
Influencer marketing on Instagram doubled last year. The number of influencer posts on the platform jumped to more than 1.5 million posts worldwide, according to influencer marketing tool Klear. That increase positioned Instagram as the preferred social media platform...
by William Comcowich | Jan 29, 2018 | PR Measurement
Share of voice reigns as a popular and valuable metric for measuring the effectiveness of public relations. Share of voice can provide quantifiable data that illustrates how PR fares against competitors and helps demonstrate PR’s contribution to business goals....
by William Comcowich | Jan 26, 2018 | Instagram
Instagram just introduced the ability to add GIFs to its Stories feature, bringing a valuable communications tool to PR and marketing. GIFs (Graphics Interchange Format), developed in 1987 by CompuServe, provide an easy way to add motion to images. They remain one of...
by William Comcowich | Jan 25, 2018 | Fake News
Trust in U.S. institutions has collapsed. No country saw steeper declines in trust than the United States this past year, according to the 2018 Edelman Trust Barometer. Trust in government fell 14 points among the general population and drove the decline. Trust in the...
