by William Comcowich | Jan 11, 2018 | Data Analytics
Data can guide and improve marketing and PR decisions on audience acquisition, media outreach, messaging and other communications strategies. Data can reveal your organization’s most effective content — and the chances are that it’s only a fraction...
by William Comcowich | Jan 10, 2018 | Public Relations
Although fewer Americans rely on television for their news, television remains a substantial news source. Half of U.S. adults obtain their news regularly from television, down from 57 percent in 2016, according to Pew Research Center. That’s still more than online...
by William Comcowich | Jan 9, 2018 | Public Relations
Even while cryptocurrencies and the underlying blockchain technology still puzzle most corporate executives and have yet to become acceptable in most commercial transactions, a burger chain has figured out how to apply blockchain technology to marketing and public...
by William Comcowich | Jan 9, 2018 | Social Media Marketing
The axiom that the only constant is change certainly applies to social media. Expect even more change in 2018 due to emerging technologies, competition between platforms and shifting user habits. Social media will undergo more transformations as smartphones get...
by William Comcowich | Jan 8, 2018 | Facebook
Organic reach of brands on Facebook has dropped substantially during the last few years and may continue to plummet to almost imperceptible levels. Facebook’s repeated algorithm tweaks now assign low priority to Page updates. In a recent test, Facebook relegated...
