by William Comcowich | Jan 2, 2018 | Public Relations
2018 may be a turning point for public relations. 2018 becomes the year that PR must expand its turf, take on wider responsibilities in the new digital landscape, and document its successes. The alternative? Risk being assimilated by other communications functions. PR...
by William Comcowich | Dec 22, 2017 | Public Relations
Public relations teams work hard to win media mentions and goodwill. PR campaigns typically require many hours and days of crafting articles, contacting journalists, and monitoring the media. On the other hand, a creative, attention-grabbing PR stunt can obtain...
by William Comcowich | Dec 20, 2017 | Facebook
Facebook is cracking down on what it calls “engagement baiting,” the practice of encouraging people to provide likes, shares and other reactions to game its news feed algorithm. By soliciting engagement, marketers can increase their reach, Facebook states....
by William Comcowich | Dec 19, 2017 | Media Relations
Reporters face growing pressure to produce multimedia stories and content that performs well on social media. That’s useful knowledge and an opportunity for media relations people. PR can capitalize on that pressure by creating pitches that include more...
by William Comcowich | Dec 19, 2017 | Podcasts
Apple has introduced its much-anticipated podcast analytics that some say may revolutionize podcasting. Until now, podcasters have relied on little more than numbers of downloads. Now, podcasters will be able to learn when listeners play individual episodes, what...
