by William Comcowich | Dec 5, 2017 | Crisis Management
Hardly a day passes without news of sexual harassment allegations. More than 30 men have been fired or forced to resign after accusations of improper conduct. Sexual assault scandals of Harvey Weinstein and Kevin Spacey may take their place as some of the worst PR...
by William Comcowich | Dec 4, 2017 | Social Media Monitoring
Advertising has transformed social media marketing. Some wonder if organic (nonpaid) social media remains an effective marketing strategy. Social ad spending worldwide will exceed $31 billion and make up 29.4 percent of digital ad spending by 2019, according to...
by William Comcowich | Nov 30, 2017 | Snapchat
Snapchat hopes to stymie fake news with its extensive overhaul. Snapchat’s most extensive redesign ever will separate communications from friends and professionally produced content. A new Discover feed on the right side of the app will show content from media...
by William Comcowich | Nov 29, 2017 | Facebook
Marketers typically pay close attention when Facebook issues an announcement. Facebook’s blog post outlining its advertising principles certainly received widespread scrutiny, but probably not the kind attention Facebook desires. Facebook vice president of Ad...
by William Comcowich | Nov 27, 2017 | LinkedIn
With its new retargeting options, LinkedIn may become the preferred social media advertising platform for B2B marketers. LinkedIn may be late to the retargeting game. Facebook, Twitter and Google have long offered the feature. But LinkedIn’s retargeting, called...
