by William Comcowich | Aug 21, 2017 | PR Measurement
A new PR metric could help gain PR greater influence and stature. Kelly Byrd, a senior PR engineer at AirPR, makes the case for return on PR spend, a metric she says provides a cost-benefit analysis of a PR campaign. The metric could be PR’s answer to...
by William Comcowich | Aug 21, 2017 | Video
Video has become an essential tool for many marketing and PR pros. Sixty percent of marketers and 55 percent of small and mid-sized business owners use video to stay relevant and believe it has become a “must-have” for marketing, according to a survey by Animoto....
by William Comcowich | Aug 17, 2017 | Instagram
Apple has finally joined Instagram, causing surprise in marketing circles. Apple is known for its lack of social media activity. It has resisted creating accounts on platforms owned by competitors. Even when it does open accounts, it often posts nothing. The Instagram...
by William Comcowich | Aug 16, 2017 | Social Media Monitoring
Leading insurance companies use social media listening to improve customer service, uncover fraud and generate sales leads. MetLife, Cigna, Liberty Mutual, State Farm Group, Aegon, Northwestern Mutual are among the many insurance companies that benefit from social...
by William Comcowich | Aug 15, 2017 | Influencer Marketing
New research tells just how powerful influencer marketing can be. Posts by influencers who partnered with brands produced engagement levels strikingly higher than brands’ own posts – sometimes more than 100 times higher, according to a NewsWhip study. JetBlue...
