by William Comcowich | Aug 14, 2017 | Public Relations
In addition to damaging the company’s reputation, negative publicity damages its ability to recruit new talent, new research reveals. According to a new CareerBuilder survey, 71 percent of U.S. workers would not apply to a company experiencing negative press. Female...
by William Comcowich | Aug 11, 2017 | Public Relations
Public officials cannot block people from posting on their social media accounts, according to a recent court decision. Phyllis Randall, chair of the Loudoun County Board of Supervisors in Virginia, blocked resident Brian Davison from posting on her Facebook Page and...
by William Comcowich | Aug 7, 2017 | Marketing
Some products are naturally easier to market than others. An apparel maker can ask social media influencers to post photos of themselves wearing their dresses on Instagram. But what if your company makes toilet valves? Promoting an innovative or attractive product is...
by William Comcowich | Aug 2, 2017 | Public Relations
New research reveals a generational gap over attitudes toward CEO activism. Millennials are significantly more likely to buy products from – as well as work for – companies if their CEOs take public stances on hot-button issues that affect the company. New Weber...
by William Comcowich | Aug 2, 2017 | Nonprofits
Experts agree that the first important step to measuring results for PR and marketing is to select key performance indicators (KPIs) based on the organization’s goals. The same advice applies to non-profit organizations. Close tracking of carefully selected...
