by William Comcowich | Jun 12, 2017 | Social Media Marketing
More than a few digital marketing experts tout user-generated content as one of the most effective marketing strategies. Effective user-generated content (UGC) can generate 6.9x higher engagement than brand-generated content on Facebook, according to the Internet...
by William Comcowich | Jun 8, 2017 | Media Relations
While savvy PR professionals track how often their brands are mentioned on social media and online news sites, journalists also track mentions of their articles. Most journalists (72 percent) say they track how often their stories are shared online, according to a new...
by William Comcowich | Jun 7, 2017 | Social Media Measurement
Shapchat has emerged as a leading social media app. You’ve likely read about its impressive figures: over 300 million monthly active users, 6 billion daily video views, and a million photos and videos posted a day. Although perceived as mainly an app for teens,...
by William Comcowich | Jun 6, 2017 | Glean.info
Glean.info, a leading media monitoring and measurement firm based in Stratford, CT., has published The 2017 Ultimate Guide to Media Measurement for PR & Marketing. Available through immediate online download, the free handbook contains 61 pages and 26 articles...
by William Comcowich | Jun 6, 2017 | Marketing
Is your organization’s marketing effective? It depends on whom you ask. C-level executives and lower-ranking marketing employees often hold disparate views of their company’s marketing. Here’s the surprising result of a recent survey from HubSpot. Top-level...
