by William Comcowich | May 31, 2017 | Media Relations
Public relations pros often read advice on how to write press releases and how to pitch story ideas to journalists. Typically, they read articles by PR veterans with successful track records in media relations and receive coaching from PR mentors. They don’t always...
by William Comcowich | May 30, 2017 | PR Measurement
Communications associations are taking a tough stance against advertising value equivalencies as a metric for PR analytics, including threats of disciplinary actions against members. AMEC, the international association for communications measurement, announced plans...
by William Comcowich | May 30, 2017 | SEO
If you think you know how to search online you might be wrong. Anyone can search on Google but relatively few know how to use Google search operators, also called advanced operators or Boolean operators. Ordinary keyword searches often produce unwanted, irrelevant...
by William Comcowich | May 25, 2017 | Public Relations
Three of four respondents reported salary increases over the previous year in the 2017 PRWeek/Bloom, Gross & Associates Salary Survey. The median PR salary increased from $82,500 to $91,000 the previous year. Most PR pros (57%) agreed they are well compensated,...
by William Comcowich | May 24, 2017 | Social Media
A few brands have drawn praise and attention, including media coverage, for their snarky social media comments. Merriam-Webster, with its no-nonsense corrections of President Trump’s word usage, and Wendy’s, with its sassy exchanges with followers, have...
