by William Comcowich | May 17, 2017 | Marketing
Customers with emotional connections to brands purchase more products, are less price sensitive and readily receive the brand’s messages. They are 50 percent more valuable than highly satisfied customers, according to some estimates. In short, they are a...
by William Comcowich | May 16, 2017 | Social Media Marketing
Public relations and social media pros can learn several lessons from a chicken nugget-loving teenager. Carter Wilkerson, a 16-year-old high school junior in Reno, Nev., asked Wendy’s: “Yo @Wendy’s how many retweets for a year of free chicken...
by William Comcowich | May 16, 2017 | Marketing
The departure of Coca-Cola Global Chief Marketing Officer Marcos de Quinto underscores how marketing is changing. The CMO retired as part the company’s organizational restructuring. Coca-Cola will consolidate marketing, customer and commercial leadership strategy into...
by William Comcowich | May 15, 2017 | SEO
Marketing, public relations and especially SEO pros widely recognize backlinks as the pillar for improving search engine results of the corporate and brand websites. Few realize that brand mentions can drastically improve search rankings. Some SEO experts call brand...
by William Comcowich | May 15, 2017 | Measurement
Measuring their contribution to business objectives has been an ongoing challenge for marketers. A new survey of B2B marketers indicates that frustrations about proving their return on investment (ROI) appear to be waning. For the last two years, marketers surveyed by...
