by William Comcowich | May 11, 2017 | Social Media Monitoring
The three most important digital trends in PR include: social listening, digital storytelling and real-time marketing, according to The Evolution of Public Relations report by the Association of National Advertisers (ANA) in conjunction with the USC Center for Public...
by William Comcowich | May 10, 2017 | PR Measurement
Many business executives and public relations professionals cite “increase awareness” as a top PR objective. But awareness has become a controversial metric in PR measurement circles. Some say awareness, or brand recall, is a major factor leading to...
by William Comcowich | May 10, 2017 | Marketing
Marketing technology has become both a necessity and a burden for B2B marketers. Technology solutions for practically every marketing function have multiplied – and that poses a challenge. Selecting the right vendor, integrating the tools, and even deciding if the...
by William Comcowich | May 9, 2017 | Twitter
These days, breaking news often appear first on Twitter. With stock market news and rumors moving today at cyclone speed, those who don’t monitor Twitter are often left amidst the wreckage. Twitter’s new guest blog series highlights how monitoring tweets can...
by William Comcowich | May 9, 2017 | Crisis Management
Crisis communications experts consistently recommend responding swiftly in a PR crisis. A fast response can slow the spread of negative news, safeguard the organization’s reputation and show it cares about its customers, they say. PR can respond faster than ever,...
