by William Comcowich | Apr 4, 2017 | Crisis Management
The General Mills reaction to negative buzz surrounding its Bring Back the Bees campaign demonstrates how a measured response can be the best strategy. In an effort to raise awareness of declining bee populations, General Mills removed Buzz, its Honey Nut Cheerio...
by William Comcowich | Apr 3, 2017 | Social Media Monitoring
Social media offers an interesting opportunity for brands to improve customer service and create deeper relationships with customers. Many or most brands don’t take advantage of that opportunity. Social media is often better than telephone calls for handling customer...
by William Comcowich | Mar 27, 2017 | Advertising
The YouTube advertising scandal continues to widen as more brands drop advertising after finding their ads automatically placed next to offensive content. The boycott began in the U.K. when government agencies learned their ads were adjacent to videos from rape...
by William Comcowich | Mar 23, 2017 | PR Measurement
Measurement offers the public relations industry one of its top growth opportunities. PR agency executives surveyed by the USC Annenberg Center for Public Relations ranked measurement third out of 18 potential growth drivers. Two-thirds of agency executives and over...
by William Comcowich | Mar 23, 2017 | Social Media
PR pros go to considerable lengths to place stories in major publications. New research shows that who shares news is more important than who published the story. If readers trust the person who shared the article on social media, they are more likely to believe the...
