by William Comcowich | Mar 22, 2017 | Media Monitoring
Corporate America has embraced media monitoring. Public relations and marketing departments in most corporations and not-for-profit organizations monitor online news as well as social media. By capturing mentions of company and brand names, media monitoring can help...
by William Comcowich | Mar 21, 2017 | Podcasts
Podcast enthusiasts, pointing to the growing popularity of the audio programs, have called podcasts the medium of the future – for years now. The anticipated podcast boom has yet to materialize. Podcasts may always remain the technology of the future. However, new...
by William Comcowich | Mar 21, 2017 | LinkedIn
Almost all public relations and marketing professionals have LinkedIn accounts, but should they pay extra for LinkedIn Premium subscriptions? LinkedIn recently revamped its subscription levels, downgrading its free services while enhancing premium subscriptions. That...
by William Comcowich | Mar 16, 2017 | Public Relations
Artificial intelligence will replace or transform millions of white-collar jobs, including public relations and customer service jobs, many predict. Chatbots now take phone orders in many restaurant chains. AI already writes some PR content such as press releases. The...
by William Comcowich | Mar 15, 2017 | Online Reputation Management
PR and marketing professionals strive to promote positive online product reviews and counter negative reviews. They believe negative reviews may irreparably damage a company’s reputation, while positive reviews increase trust and attract customers. Unfortunately, some...
