by William Comcowich | Sep 13, 2016 | PR Measurement
Almost all organizations examine Google Analytics to judge results of their public relations, marketing and advertising efforts. At some point in their careers, PR pros may hear clients or corporate managers complain that Google Analytics reports indicate lackluster...
by William Comcowich | Sep 13, 2016 | Marketing
An email newsletter for customers and prospects is among the best and most cost-efficient ways to grow a business. Businesses have a wide variety of content marketing tactics at their disposal; but few are quite as powerful and versatile as email newsletters,...
by William Comcowich | Sep 12, 2016 | Storytelling
Apple consistently excites customers about its impending product releases, even if its devices are not truly must-have items. How does Apple do that while other large brands with even larger marketing budgets cannot? The answer: storytelling. “Now, this might not...
by William Comcowich | Sep 12, 2016 | Facebook
You’ve surely seen them before. The news and social media headlines intentionally leave out vital information in order to spark readers’ curiosity. Something happened and “You’ll Never Believe What Happened Next” or “His Reaction was Priceless.” Or “This One Weird...
by William Comcowich | Sep 8, 2016 | Social Media
Almost all organizations post on social media. But maintaining presence on Facebook, Twitter or LinkedIn does not equal social media success. While some companies certainly obtain measurable benefits, many do not. Most don’t know if or how much social media impacts...
