by William Comcowich | Aug 18, 2016 | Measurement
B2B marketing and PR departments feel increasing pressure to justify their activities and results. According to a Forrester Research survey, 56% of marketers said connecting spending to revenue is their top challenge — up from 45% last year. More marketers understand...
by William Comcowich | Aug 17, 2016 | Media Relations
A well-organized press conference offers a special opportunity to gain far-reaching media coverage. As opposed to scheduling interviews with individual reporters or emailing press releases, press conferences allow PR teams and company representatives to interact...
by William Comcowich | Aug 17, 2016 | Storytelling
Lately, most every influencer in marketing and public relations pontificates on the need for more data, data analysis and “big data.” Commentators urge PR professionals to brush up on data analysis skills and include data in their press releases, media pitches and...
by William Comcowich | Aug 16, 2016 | Press Releases
Why does the press release, a traditional pillar of public relations, remain under constant attack? Relentless assaults on the press release result from the proliferation of digital marketers who attempt to differentiate themselves and expand their services into PR,...
by William Comcowich | Aug 16, 2016 | LinkedIn
LinkedIn has invited over 500 influencers to post 30-second videos. Their videos will appear in users’ feeds, along with other updates. You’ll be able to see what influencers are opining about a topic, offer your own opinions in comments, and respond to comments from...
