by William Comcowich | Jul 21, 2016 | Instagram
Instagram boasts more than 500 million users, including more than 300 million daily active users. It’s been gaining 100 million users, or Instagramers, every nine months. Because of that rapid growth, Instagram has joined the ranks of Twitter and LinkedIn as a major...
by William Comcowich | Jul 20, 2016 | Marketing
You’d think the 2016 summer Olympics in Rio De Janeiro would offer a goldmine of PR and marketing potential. They might. Referring to the Olympics in promotional material also poses serious legal risks. Unless your company is an official Olympic sponsor or partner,...
by William Comcowich | Jul 20, 2016 | Social Media Measurement
Predictive analytics may be the next phase for social media monitoring and measurement. The pattern of posts by consumers in social media often reveals interests, preferences and intent of individuals or groups. Predictive analytics employs data mining of social media...
by William Comcowich | Jul 19, 2016 | PR Measurement
Donald Trump’s primary victories and imminent nomination as Republican presidential candidate took pundits, public relations and marketing experts by surprise. If anyone should have predicted Trump’s success, it’s PR pros. After all, politics is a type of public...
by William Comcowich | Jul 19, 2016 | Marketing
Since the Pokémon GO exploded into popularity this month, marketers have been busy attempting to capture marketing benefits and lessons from the augmented reality game. Players hunt animated Pokémon creatures that appear on their phone screens. Different types of...
