by William Comcowich | Jul 7, 2016 | PR Measurement
PR measurement experts call AMEC’s new Integrated Evaluation Framework the hottest thing in measurement — a new tool that may raise PR to a new level of respect. They also point out its limitations. The framework, an interactive version of the original...
by William Comcowich | Jul 7, 2016 | Social Media
Social media has completely changed celebrity marketing. The definition of celebrity has changed as a new type of celebrity has emerged. In the past, a celebrity meant a famous actor, singer, musician, or athlete. Now other stars have emerged in social media. Many of...
by William Comcowich | Jul 6, 2016 | Data Analytics
Most corporate executives understand the importance of marketing analytics, yet few companies gain significant benefits from analytics. Marketers struggle to integrate data from disparate sources, properly define the problem and design a solution for their...
by William Comcowich | Jul 6, 2016 | Instagram
Instagram just announced that it now has more than 500 million users, including more than 300 million who use the app every day. Instagram has been gaining 100 million users, or Instagramers, every nine months. That fast growth places it ahead of Twitter, Snapchat and...
by William Comcowich | Jul 5, 2016 | Facebook
Many publishers and brands expect their Facebook reach to drop following a change to the network’s news feed algorithm. Facebook last week announced that it plans to adjust its algorithm to assign greater importance to posts from users’ friends and families and give...
