by William Comcowich | Jun 14, 2016 | Marketing
Google+ was initially viewed as a promising up and coming social networking site that would challenge Facebook for dominance. Google’s foray into social media never gained traction. Since the debut of Google+, Snapchat and Instagram have become major players. Facebook...
by William Comcowich | Jun 14, 2016 | SEO
Google’s long-running effort to remove much of the technical aspect from search engine optimization (SEO) presents PR a superb opportunity to increase the reach, readership and engagement of its output including news releases and content marketing communications....
by William Comcowich | Jun 13, 2016 | Social Media Monitoring
It should be obvious that knowledge about competitors is critical business information. Yet almost half the companies that collect competitive intelligence are not using the data to make strategic decisions, according to a recent survey. The Academy of Competitive...
by William Comcowich | Jun 10, 2016 | Content Marketing
Research shows that content marketing holds advantages over online advertising. Consumers prefer to discover digital content on their own and are skeptical of brands pushing disruptive online advertising. Millennials are especially mistrusting of interruptive online...
by William Comcowich | Jun 9, 2016 | PR Measurement
The overwhelming majority of PR measurement experts dismiss advertising value equivalencies (AVEs) as inaccurate and misleading. The AVE measurement reports what earned media coverage would cost if it were advertising. Measurement experts agree that AVEs cannot...
