by William Comcowich | Jan 27, 2016 | Measurement
Analytics has become an irreplaceable tool in most every aspect of business, including marketing communications and PR. Data analytics tools such as media monitoring and measurement services gather enormous amounts of information. With better, more integrated...
by William Comcowich | Jan 27, 2016 | Media Relations
Pitching to journalists through social media may be over-rated, according to one recent survey. A survey of over 200 journalists by PWR New Media found that journalists overwhelmingly prefer to receive news releases via email: 91% of respondents said email is...
by William Comcowich | Jan 26, 2016 | Social Media Monitoring
More colleges and universities as well as public school districts are using social media monitoring to identify possible safety threats and to better understand the feelings of their students and communities. The Revere, MA public school system employs social media to...
by William Comcowich | Jan 26, 2016 | Storytelling
Visual storytelling is one of the most important trends for 2016. Brands that embrace visual storytelling will attract and engage their audiences better. Consider these statistics. Visual content is more than 40 times more likely to be shared on social media than...
by William Comcowich | Jan 25, 2016 | Public Relations
PR agencies strive to find new clients while better serving current ones. They usually dread being fired by a client. However, in certain circumstances agencies turn the tables and fire the client. Terminating a client hurts an agency’s income, at least in the short...
