by William Comcowich | Apr 30, 2015 | Journalism
Disappearing journalism jobs and the corresponding rise in public relations positions has transformed reporters into hacks who publish press releases verbatim, some claim. Newsrooms are under pressure to do more with smaller staffs. Growing ranks of PR pros,...
by William Comcowich | Apr 29, 2015 | Social Media Monitoring
Social media listening no longer is just an experiment by a few innovative brands. It’s now imperative for all brands, leaders in social media say. Social media monitoring has changed how brands conduct marketing and interact with customers. Organizations are...
by William Comcowich | Apr 28, 2015 | Facebook
Facebook’s latest changes to its news feed algorithm are having a huge impact on marketing efforts of brands. Facebook announced that its news feed will place greater priority on posts from users’ close friends. It will place less emphasis on posts on which...
by William Comcowich | Apr 28, 2015 | Marketing
The Apple Watch holds the potential to build more intimate connections between brands and consumers. Some even say the wearable device opens new era for marketing. The iPhone brought a new level of intimacy between consumers and their personal electronic...
by William Comcowich | Apr 27, 2015 | Social Media Measurement
Measuring the ROI of social media remains a predicament for many marketers. Only 37 percent of marketers surveyed last year said they were able to measure social media ROI, although 97 percent are using some form of social media marketing. How to measure social...
