by William Comcowich | Apr 24, 2015 | Digital Marketing
Many marketers admit they could be doing a better job optimizing their landing pages. Only 27 percent of marketers surveyed by Ascend2 said they were very successful at landing page optimization, while 54 percent said they were somewhat successful. About 45 percent...
by William Comcowich | Apr 24, 2015 | Press Releases
Some say the press release – or at least certainly the traditional press release – is dead. Those questioning the value of press releases may wish to consider a recent, small and little-noticed change in Google’s search algorithm. The change, first reported by...
by William Comcowich | Apr 23, 2015 | Public Relations
Crafting apologies has practically become a standard duty of public relations professionals. Organizations, top executives, and celebrities are under constant scrutiny – and many eventually commit a very public faux pas. In today’s digital world, news of...
by William Comcowich | Apr 23, 2015 | SEO
Experts widely regard backlinks from trusted sites as the most important factor in determining search results. That means getting influential sites to link to your website remains the single most important strategy to gain higher rankings in search results for...
by William Comcowich | Apr 22, 2015 | PR Measurement
Public relations has suffered from the “Mad Men” problem. PR activities have traditionally been considered unmeasurable. Yet the rest of the world moved to the Jerry Maguire “Show Me the Money” philosophy and now demands PR so show measurable outcomes. That’s...
