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Despite the much-publicized demise of print media, press releases remain one of the most important weapons in the PR arsenal. News releases sometimes prompt reporters to write original articles that bear no resemblance to the original press releases, though...
We’ve selected the best articles on marketing and PR measurement posted on the Glean.info blog in 2019. By reviewing the articles, communications professionals can learn how to use media intelligence for PR crisis management, improve their social media...
Online reputation management has exploded into a robust business. Reputation management firms that safeguard and promote positive online reputations abound. Many promise to fix damaged reputations and replace negative articles with positive content at the top of...
Glean.info, a PR services company based in Stratford, CT, has released a new ebook on How to Select the Right Media Monitoring, Measurement and Data Analytics Service. Public relations, marketing, and corporate communications professionals can find valuable guidance...
Advances in artificial intelligence (AI) will bring new benefits to social media analytics and PR measurement. AI tools can comb through enormous numbers of online posts, including both traditional and social media, and analyze brand mentions to determine the overall...
