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Facebook received a public relations black eye when it announced that it will not fact check political ads. Twitter hit a PR home run by banning political advertising. Facebook CEO Mark Zuckerberg said he doesn’t want his company to be an arbitrator of truth or...
More than any other cutting-edge technology, augmented reality (AR) causes consumers to view a brand as innovative, according to a survey commissioned by Diffusion. By superimposing computer-generated images onto smartphone cameras or other screens, AR blends physical...
Major corporations have embraced the net promoter score (NPS) as a go-to metric measuring customer satisfaction and, by extension, overall corporate performance. But more business experts now give the NPS a poor score for measuring company performance. To compute its...
Marketers may be too eager to measure their return on investment (ROI). Surveys show that measuring ROI) is the top challenge facing marketers. Although many marketers claim they measure ROI, they remain unconfident. Most believe the data they gather underestimates...
The new BERT update to Google’s search algorithm is being called the most important update in years. Pandu Nayak, Google’s vice president, search, calls the update the “biggest leap forward in the past five years, and one of the biggest leaps forward in the...
