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Gucci’s response to a potentially major PR crisis offers a surprising lesson on how brands can respond effectively to a controversy. At the Milan Fashion Week, Gucci models stood dressed white outfits, some that resembled straitjackets. They stared blankly while...
Most people today are overwhelmed with email messages and other digital information. They have little time for long PR or marketing messages. They hunger for snackable content that’s short and sweet, yet satisfying. Kristin Graham, principal of culture and...
Monitoring and measuring news and social media has transitioned from a nice-to-have to a must-have in public relations and marketing. Besides gauging the success of recent PR and marketing activities, media monitoring and measurement helps organizations conduct market...
Facebook has agreed to pay advertisers $40 million over allegations that it inflated video viewing times. While Facebook hopes the settlement brings closure to its measurement difficulties, suspicion may linger over its metrics and the effectiveness of Facebook videos...
When to outsource? When to keep work in-house? PR agencies and corporate communications departments often wrestle with those questions. Corporations and non-profits often outsource public relations functions. They’re keen to take advantage of the benefits of the...
