by William Comcowich | Jul 22, 2019 | Public Relations
As the volume of data explodes, public relations firms find that backing up data becomes more challenging. Many move data to “the cloud,” storing data on an online network, typically hosted by a third party such as Amazon AWS, Microsoft Azure, RedHat or Dropbox. Most...
by William Comcowich | Jul 12, 2019 | Public Relations
More than a few economists, including experts at Morgan Stanley, JPMorgan and Goldman, Sachs, warn of a coming a recession. Nearly half, or 48%, of chief financial officers in the U.S. predict a recession by mid-2020, according to a Duke University/CFO Global Business...
by William Comcowich | Jul 11, 2019 | Instagram
New research indicates that Instagram engagement dropped this year, a potential concern for marketers. The engagement rate of brands dropped from 1.54% on April 15 to 0.8% on June 23, reveals a Trust Insights analysis that examined more than 1.4 million posts and more...
by William Comcowich | Jul 10, 2019 | Public Relations
Direct-to-consumer brands (DTC) are investing more in PR due to increasing paid advertising costs, according to Digiday. Bedding brand Parachute abandoned advertising entirely and relied only on media pitching, influencers, a product launch event, and word of mouth to...
by William Comcowich | Jul 10, 2019 | Public Relations
Human resources and public relations experts urge companies to prepare for increasing employee activism. Nearly four in 10 employees (38 percent) say they have spoken up to support or criticize their employers’ actions over a controversial issue that affects society,...