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Some marketers believe virtual influencers, computer-generated characters, will soon dominate influencer marketing. Lil Miquela, who has accumulated 1.6 million followers since joining Instagram in 2016, is typically cited as the first and most popular virtual...
Like most others, communications professionals look forward to summer vacations. Unfortunately, vacation time produces additional stresses for the remaining staff. Covering the assignments of those on vacation can be problematic for both management and staff. The...
Nonprofit organizations understand the value of public relations in soliciting donations, attracting volunteers or students, and raising awareness and approval of their mission and services. Nonprofits, especially small and midsized nonprofits, typically work with...
Although communication professionals in the U.S. and Canada agree fake news has become one of today’s most prominent issues, few organizations have systems or tools to spot or respond to fake news stories, a new survey reveals. More than half of surveyed...
Marketers face a common conflict of when to gate content behind contact collection forms. After they invest a great amount of time and resources to create a white paper, ebook or other piece of fabulous content, they usually seek to obtain contact information from...
