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While marketing and PR specialists recognize LinkedIn as the premier B2B social media network, few spend substantial time networking on the platform. More often than not, they treat LinkedIn as an online Rolodex and resume posting service. They tend to spend more time...
While the number of professional journalists has fallen, the number of potential PR options has not. Instead, the media landscape has become increasing fragmented. Newsroom employment in the U.S. dropped 23% between 2008 and 2017, according to the Bureau of Labor...
Although brands increasingly turn to social media influencers to promote their PR and marketing messages, some experts argue that an older type of influencer is still effective. Brands that tap radio personalities can see a robust jump in earned media and website...
PR ROI is seen by many as the Holy Grail of PR measurement. Public relations people strive to determine PR’s ROI and quantify how PR contributes to the organization’s ROI. After all, it’s the key metric for C-suite executives. PR agencies and...
Outdoor gear retailer REI recently announced plans to launch a print magazine this fall. The print publication, Uncommon Path, will promote outdoor lifestyles with in-depth storytelling. “Uncommon Path tells the stories of the experiences, events, issues and ideas...
