by William Comcowich | Jun 13, 2019 | Digital Marketing
Pundits are busy perusing Mary Meeker’s wide-ranging and much-anticipated 2019 Internet Trends Report. This is the first Internet Trends Report Meeker, who was previously with Kleiner Perkins, has produced since launching her venture firm, Bond Capital. The 333 slides...
by William Comcowich | Jun 12, 2019 | Social Media Marketing
More employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-efficient way to spread company PR and marketing messages. Consumers trust personal connections more than brand marketing or...
by William Comcowich | Jun 11, 2019 | Social Media Marketing
People usually view social media as a domain for the young. But that perception has become outdated. Social media users are now just as likely to be 35 to 54 years old as they are to be under 35, reveals the Social Habit report from Edison Research. That shift, and...
by William Comcowich | Jun 10, 2019 | Media Relations
Computer programs, so-called robot reporters, write more news articles than ever, a trend that could substantially impact public relations. Roughly a third of the content published by Bloomberg News uses some form of automated technology, produced with the company...
by William Comcowich | Jun 10, 2019 | Instagram
Instagram is introducing a new tool that can greatly expand influencer marketing on the app. While marketers can now partner with influencers to promote their brands, only influencers’ followers see those endorsements. The app’s new “branded content ads” will allow...
