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The PR Council, an association of 110 PR agencies, will require its member agencies to pay interns at least minimum wage starting next year. The Council is also urging others to end unpaid internships. “This is a significant move by the important U.S. PR trade...
You’ve sent a well-crafted, targeted press release and story pitch to reporters and editors at well-targeted news sources. You made sure the press release contains detailed contact information, including an after- hours contact. And you’ve followed other best...
IGTV was supposed to challenge YouTube’s long-form video dominance and offer a new creative outlet for influencers and new PR and marketing venue for brands. But it has struggled to attract viewers and quality content since Instagram launched the long-form video hub...
Improved measurement can elevate the PR profession, agreed experts speaking at a PRWeek Breakfast Briefing. Better measurement will prove the value of PR to corporate management and help PR secure funding, greater influence and a voice in high-level corporate...
More CEOs were dismissed for ethical lapses than for financial performance or board struggles last year. Out of 89 forced CEO departures from the world’s 2,500 largest publicly traded companies, 39% were due to ethical misconduct, according to a study by...
