by William Comcowich | Jan 15, 2019 | PR Measurement
Although fewer public relations pros use advertising value equivalencies, AVEs persists in some quarters, despite the industry’s efforts to eradicate the PR metric. AVEs value media relations placements by comparing them to the cost of equivalent advertising space. PR...
by William Comcowich | Jan 11, 2019 | Facebook
A new study examined 777 million Facebook posts to find what produced the most engagement last year. Marketers, who have seen Facebook reach plummet over the recent months and years, may be very interested in the findings from Buzzsumo. Marketers have eagerly sought...
by William Comcowich | Jan 10, 2019 | Data Analytics
Most high-level business executives obsess over data. Public relations and marketing professionals have recently followed their lead. Data now swamps PR and marketing teams. Sometimes they seek data just for the sake of collecting numbers that impress their c-level...
by William Comcowich | Jan 9, 2019 | Facebook
Creating a Facebook Group that’s hidden from the general public may seem counterintuitive to public relations and marketing pros intent on increasing brand or cause awareness. But many social media experts tout the benefits of Facebook secret groups. Facebook offers...
by William Comcowich | Jan 8, 2019 | Marketing
Public relations and marketing often operate as separate functions in large organizations. That can lead to a lack of coordination and missed opportunities. PR and marketing perform much better when they work together. Coordination helps them do together what they...
