by William Comcowich | Dec 4, 2018 | Public Relations
A Payless ShoeSource PR stunt offers priceless lessons about PR stunts, influencer marketing, brand image and consumer purchasing decisions. Calling itself Palessi, the low-budget shoe retailer opened a fake luxury store in a former Armani store in Santa Monica, CA....
by William Comcowich | Dec 3, 2018 | PR Measurement
Return on investment (ROI) has become the metric above all metrics to demonstrate success for PR, because it connects PR outcomes to corporate goals and revenues. Here’s the thing though. Although everything is measurable – even PR — and there’s a right metric for...
by William Comcowich | Dec 3, 2018 | Influencer Marketing
As influencer marketing explodes, more brands are engaging children to help promote youth-oriented products. Marketers increasingly ask young social media users with large numbers of followers, so-called kidfluencers, to mention or endorse their products. Toys and...
by William Comcowich | Nov 30, 2018 | Influencer Marketing
Influencer marketing has evolved into a mainstream PR and marketing strategy and may have even more room to grow. Yet a new survey reveals significant frustrations with the strategy. Concerns over disclosures, fake followers, control of content and especially...
by William Comcowich | Nov 29, 2018 | Marketing
Life can be tenuous at the top for marketing executives. An “unusually high number” of well-known brands have replaced their CMOs this year, according to leadership consulting firm Spencer Stuart. The CMO tenure curse has become a perennial topic. High CMO...
