by William Comcowich | Dec 10, 2018 | Facebook
The new Facebook group stories offers brands a new way to increase engagement and communicate with audiences. The social media platform is introducing stories to Facebook Groups for Pages globally, after first introducing the feature earlier this year. The feature...
by William Comcowich | Dec 10, 2018 | Social Media Marketing
2018 marked an inflection point for social media. Controversies over privacy and data security prompted social media users to question the value of social media and turn to more personal communications formats like messaging apps, according to new Hootsuite research...
by William Comcowich | Dec 7, 2018 | Social Media Marketing
Reddit is difficult to ignore. Calling itself “the front page of the internet,” it features discussion forums, or subreddits, that cover almost every topic imaginable. It even has subreddits for PR and marketing pros. In its yearly review, Reddit says it has more than...
by William Comcowich | Dec 6, 2018 | Media Monitoring
Most people associate media monitoring and measurement with public relations teams counting brand mentions in print publications, broadcasts, websites, and social media. But that’s not the correct image. Enterprise media monitoring can provide exceptional value to...
by William Comcowich | Dec 5, 2018 | Media Monitoring
Public relations professionals have turned their attention to online news and social media, but new research finds that Americans – especially older ones – still prefer to watch rather read or listen to news. And they get that news from television. Most Americans who...
