by William Comcowich | Sep 13, 2018 | Guest Post
As Hurricane Florence begins to pound the Carolinas, corporate communications around the country will likely be urgently reviewing their disaster response plans. Some will feel more confident of weathering storms than others, and some may wish they had created crisis...
by William Comcowich | Sep 11, 2018 | Facebook
Facebook Watch, a new platform for video shows, opens a new avenue for PR and marketing. The platform’s streaming video venue already offers hundreds of shows on a range of topics, including dramas, reality shows, and live streaming sports. According to...
by William Comcowich | Sep 11, 2018 | Social Media Measurement
Compared to other sectors, higher education funnels a sizeable sum into marketing: 18.5% of revenue on average according to Gartner Research. This has prompted some to grumble that marketing drains away valuable funds from other university departments. It also...
by William Comcowich | Sep 10, 2018 | Facebook
Americans are changing their relationship with Facebook and the trend could influence how marketers treat the world’s largest social media platform. The public soured on Facebook due to its Cambridge Analytica scandal, a new survey reveals. Just over half of...
by William Comcowich | Sep 6, 2018 | Digital Marketing
Since HubSpot coined the term inbound marketing in 2005, the strategy has gained widespread popularity in marketing circles. Inbound marketing entails the creation and publication of helpful content that attracts customers to the company’s website. The content...
