by Michael Kling | Jul 15, 2020 | Influencer Marketing
Influencer marketing has not been immune to Covid-19. Influencers, especially those in the travel industry, found that creating content became more difficult during widespread stay-at-home orders. Many brands paused or pulled back influencer marketing campaigns. And...
by Michael Kling | Jul 14, 2020 | Public Relations
Public relations professionals face slashed budgets, salary reductions and media pitching challenges due to the Covid-19 epidemic. Many scrambled to adjust media pitching tactics to find Covid-19 angles. As a result, many feel increased stress, a survey reveals....
by Michael Kling | Jul 10, 2020 | Measurement
Extraordinary changes in media, society and communications have greatly altered public relations in recent years. Even in the last few years, the industry has changed. Acknowledging those significant changes to the industry, the International Association for...
by Michael Kling | Jul 2, 2020 | Social Media Marketing
Most social media marketers yearn for more followers, but many commit common errors that cause embarrassment, unfollows and diminished brand reputation. While 86% of social media users follow at least one brand, they’re quick to unfollow when annoyed, reveals a...
by Michael Kling | Jun 29, 2020 | Internal Communications
Employee motivation has gotten more problematic in the work-from-home era brought on by the Covid-19 pandemic. While the task of motivating workers falls largely to direct supervisors, communicators in PR and marketing can play an important role. Scope of the Problem...
