by Michael Kling | May 11, 2020 | Social Media Measurement
Marketers are not improving their ability to measure social media ROI. That’s just one of the findings from the just-released 2020 Social Media Marketing Industry Report from Social Media Examiner. Only 35% of marketers agreed they were able to measure their...
by Michael Kling | May 8, 2020 | Marketing
Of all communications sectors, B2B marketing and PR may have suffered the greatest impact from Covid-19. B2B marketing and PR people rely greatly on conferences, trade shows and other networking events to generate leads and boost awareness. With those in-person events...
by Michael Kling | May 6, 2020 | Social Media Marketing
User-generated content (UGC) – the comments, images and videos that customers post on social media — offers an excellent marking strategy in ordinary times. During the Covid-19 epidemic, UGC offers a near ideal solution to today’s unusual marketing challenges....
by Michael Kling | May 5, 2020 | Measurement
The coronavirus has clearly altered how people act and how they feel about businesses and other organizations they patronize and support. That means brands will need in-depth communications measurement to form a new marketing and PR roadmap when lockdowns ease and the...
by Michael Kling | May 1, 2020 | Public Relations
Toilet paper factories went into production overdrive after coronavirus-induced panic buying and hording caused a shortage of the product last month. Likewise, the brands’ communications went into high gear to respond to urgent questions from consumers and...
