by Michael Kling | Jun 1, 2020 | Nonprofits
Businesses, nonprofits and other organizations have pivoted from physical to virtual transactions. Business professionals and others have dropped in-person meetings in favor of video conferences via Zoom, GoToMeeting, Webex, and other apps. A California animal...
by Michael Kling | May 26, 2020 | LinkedIn
Like other social media networks, LinkedIn has seen a spike in use due to Covid-19 confinements. But the professional network has seen a long-term trend of increasing engagement. Engagement on the platform has been increasing 50% year over year. With its continuous...
by Michael Kling | May 21, 2020 | Public Relations
As businesses across the country prepare to reopen, public relations teams are preparing for numerous challenges. All businesses should create plans to address potential PR crises and specify protocols to address different reopening scenarios. “As economies are...
by Michael Kling | May 18, 2020 | LinkedIn
LinkedIn polls offer a new way to boost engagement on the professional network. LinkedIn positions the new feature as a “quick, easy and fully-virtual way to solicit feedback from your network via our new polls feature.” To create a poll, click the “Create...
by Michael Kling | May 13, 2020 | Facebook
Facebook remains the dominant social media marketing channel even while marketers stray away from the platform. Almost all marketers surveyed have a presence on the platform, and half plan to increase their Facebook organic activities, according to the 2020 Social...
