by Michael Kling | Jan 28, 2020 | Instagram
Instagram has introduced a new feature designed to help brands promote user-generated content and boost the popularity of its Stories format. The @ symbol appears if your account has current mentions in other users’ public Stories. The new feature displays the total...
by Michael Kling | Jan 27, 2020 | Public Relations
Corporations and government agencies often issue Requests for Proposals (RFPs) to select PR agencies and other PR services. But here’s an eye-opener: Most agencies loathe RFPs. They’re time-consuming, cumbersome and expensive. They rarely result in new clients....
by Michael Kling | Aug 20, 2018 | LinkedIn
While marketing and PR specialists recognize LinkedIn as the premier B2B social media network, few spend substantial time networking on the platform. More often than not, they treat Linked in as online rolodex and resume posting service. They tend to spend more time...
by Michael Kling | Apr 27, 2018 | Online Reputation Management
Favorable fake online reviews appear to be increasing. Large numbers of unscrupulous businesses pay people to post positive reviews in order to trick consumers into buying their products and improve their overall ratings and search rankings. The fraudulent reviews can...
by Michael Kling | Mar 31, 2017 | Cause Marketing
President Trump’s attempted restriction on Muslim travel ban may have sparked a new birth of corporate social responsibility. A plethora of corporations and other groups protested Trump’s executive order to stop emigration and travel from several Muslim and courts...
