Brands Use Innovative Marketing to Safeguard Halloween Fun
Local governments are discouraging trick-or-treating this Halloween due to fears of spreading Covid-19. Some parents may be unwilling to let their children walk door-to-door that night. It’s a frightening situation for confectionery producers; the holiday drives...
How Businesses Can Profit from Customers’ Growing Acceptance of Text Messages
Covid-19 social distancing requirements have transformed text messaging into one of the most popular B2C communications channels. According to new research from Podium, 42% of consumers surveyed said they’re more interested in texting with local businesses now...
Career Paths for Social Media Managers
With the rise of social media, more communications executives and company leaders consider social media managers vital to their organizations. Despite the growth in social media management jobs, relatively little is known about its current role in corporate...
B2B Content Marketers Respond Deftly to Covid-19 Disruptions
B2B content marketers proved resilient this year as they reacted deftly to impacts of Covid-19. They quickly implemented changes related to messaging, calendars and distribution, according to new B2B Content Marketing research from the Content Marketing Institute....
