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Social media listening emerged as one of the most popular strategies for rapidly gaining information about consumers’ changing preferences. Just over half (51%) of companies surveyed turned to social media listening platforms to learn about consumers’ changing...
The 2020 presidential campaigns are well underway. While political pundits, the news media and the general public are following the candidates’ comments and their campaigns’ operations, public relations and marketing professionals may also wish to follow...
Zoom has emerged as the go-to app for online meetings for PR and marketing professionals now working from home. Popularity of Zoom spiked this spring when employees were told to work from home to contain the spread of Covid-19. Even with all the experience on Zoom,...
LEGO is one of the most respected companies in the world. Its multi-colored building blocks are popular among both children and adults. PR and marketing practices have played a large part in building its reputation as a leading brand. These are lessons PR and...
Most Americans now consider disinformation one of the most serious issues facing the country, new research reveals. Many also believe major corporations and public relations professionals should be responsible for combating the spread of disinformation. Sixty-one...
