by Michael Kling | Aug 21, 2020 | Facebook
Live video streaming is on fire because of Covid-19 lockdowns. Schools, nonprofits, musicians, media publishers, and businesses have turned to live streaming to reach their audiences on social media. With physical locations closed, businesses have learned to...
by Michael Kling | Aug 19, 2020 | Marketing
Public relations and marketing often operate separately from sales in large organizations. That can lead to a lack of coordination and missed sales opportunities. Collaboration between marketing and sales may be more important than ever due to economic difficulties...
by Michael Kling | Aug 17, 2020 | Media Monitoring
A recent profile of Apple CEO Tim Cook in The Wall Street Journal demonstrates Apple’s effective PR strategy. The largely favorable article How Tim Cook Made Apple His Own describes how Cook defied predictions that the company would falter after Steve...
by Michael Kling | Aug 13, 2020 | Facebook
Facebook appears to be renewing its embrace of hashtags and encouraging users to add hashtags to posts. Facebook now recommends hashtags on business pages based on texted entered, saying reach will increase if they’re used. But should marketers and digital PR...
by Michael Kling | Aug 12, 2020 | Public Relations
Not surprisingly, most public relations professionals worry about the future. Many, especially furloughed and laid-off PR pros, worry about their careers. Those working at home are concerned about working conditions if and when they return to offices as Covid-19...
