by William Comcowich | Apr 24, 2015 | Digital Marketing
Many marketers admit they could be doing a better job optimizing their landing pages. Only 27 percent of marketers surveyed by Ascend2 said they were very successful at landing page optimization, while 54 percent said they were somewhat successful. About 45 percent...
by Rohan Ayyar | Feb 24, 2015 | Digital Marketing
Guest post contributed by digital marketing expert Rohan Ayyar. A landing page is a little like a salesperson trying to clinch a key deal. To maximize the chances of closing the deal and clinching the sale, you need to have your star salesman on the job, not the green...
by William Comcowich | Feb 6, 2015 | Digital Marketing
Digital marketing strategies that were popular and effective one year often become obsolete the next. Online marketing approaches once embraced as innovative are soon criticized as old-fashioned and sometimes even unethical. What worked last year may not work...
by William Comcowich | Feb 2, 2015 | Digital Marketing
Data analytics and other technology skills have become mandatory for digital marketing professionals, reveals a new survey by the recruiting firm Mondo. “Big data will continue to influence how marketers reach customers,” writes Laura McGarrity, vice president,...
by Rohan Ayyar | Nov 20, 2014 | Digital Marketing
Editor’s Note: The following article is a guest post submitted by Rohan Ayyar of E2M Solutions. Marketers constantly hunt for the next silver bullet that will magically kick-start a flow of customers to their websites. Sadly, we all know that no such silver bullets...
by Rohan Ayyar | May 13, 2014 | Digital Marketing
Guest blogging requires research, influencer outreach and pitching. Rohan Ayyar offers tips on perfecting these guest blogging tactics and more. Courtesy of Dennis Skley Editor’s Note: The following article is a guest post submitted by Rohan Ayyar of E2M. Search...
